Body positivity is a newer concept that focuses on moving away from the negative stereotypes about people and their bodies. It sounds cheesy, but you can essentially boil it down to this: not everybody can or will be supermodel hot, but they’re still people. Radical, right? The world is ready for this message, and underwear brands can speak up for something besides a great fit and catchy design. Underwear brands can stand for change to help men rock the skin they’re in.