Have you ever put on a pair of underwear with the expectation of softness and comfort, only to be woefully disappointed? Have you ever had to resist the urge to perform an adjustment in a business setting due to your wildly unsupportive new briefs? We hear you. We are passionate about making underwear that doesn’t only look good, but it feels beyond amazing. In our quest for the perfect fit, we have discovered some mistakes that no self-respecting man should ever make.